Three Easy Tips to Optimize Website for Mobile SEO

The way people were searching has changed over the last decades. In fact, mobile has taken over the desktop.

According to a study, 52.7% searches performed on mobile devices compared to 43% desktop devices.

That mean if you are not optimizing your website for mobile SEO, you’re missing lots of visitors.

Here are some smart mobile SEO techniques that you can use to optimize your website for mobile SEO.

But first…

Also read: Complete Mobile SEO Guide to Dominate SERP

Why optimize for mobile?Mobile devices are everywhere, they are part of people’s everyday life. To put other way, you can’t imagine life without mobile.

According to comScore, mobile has become the part of human lifes, and they don’t consider it is not limited to only technology-focused business.

The way people are using mobile have increased that forces marketers to invest in mobile marketing. Moreover, Google wants you have a website that opens in mobile without making user to scroll left-to-right or vice-versa.

That’s why they rolled out mobile first index update that boost ranking of the website that serve same content in both mobile and desktop.

Also read: Local SEO: Definitive Guide to Dominate Local Search SEO

Difference between desktop and mobile SEO

Seeing same website on desktop and then mobile could be pain in a#@ for users if it is not mobile friendly or responsive. Users need to zoom to read the content if it your website is not mobile friendly. Mobile SEO is slightly different than desktop SEO.

SEO techniques that you are using for desktop SEO won’t work on mobile devices. Especially the content should be appearing clearly for smaller screen.  Moreover, users could easily navigate to all pages – and most important it should convey your message clearly what you want delivers to the users.

Before you start optimizing for mobile SEO make sure your website is mobile friendly or not – you can take mobile friendly test here.

There are three ways to make website mobile friendly.

1. Responsive web design
2. Dynamic serving
3. Separate URLs

What Google loves is?

Responsive website designs because it is simple, and easy to create.

Here are SEO tips to optimize website for mobile website:

1 – Mobile first approach – Mobile first is the best practice to create responsive design - that includes designs for smaller screens first, add more features and content for bigger and bigger screens.
Moreover:

• Easy navigation
• Content should be easily reachable
• Avoid dynamic social buttons
• Use small images that fit mobile screen

2 – Avoid too many popups – On August 2016, Google rolled out an update that clearly says if your website is not providing good user experience then be ready for Google ranking punishment.

The reason behind this update was to force webmasters to create mobile friendly websites.

Google wants your website has the following:

• Small HTML banners, images
• Browser supported app install banners such as chorme
• Android app indexing banners

3 – Use lots of white spaces
White space is your friend when you are optimizing for mobile. That mean you should use as many as white spaces available in your website designing. 

These are the areas where white spaces should be use:

• Text
• Images
• CTAs (Call to action)

Moreover, wisely choose the font style and size for better readable experience.
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For right now these mobile SEO tips is enough. Stay tuned for the more smart and easy mobile SEO techniques. You need to learn digital marketing in order to create understand mobile SEO in deep.